Dr Pepper ‘Downbad’ Campaign

360 Advertising Campaign

We have all been obsessed with something in our lives, whether it’s a song, game, or even food, but for Dr Pepper drinkers, it is their life. This advertising campaign showcases the unspoken daring devotion of Dr Pepper fans through a series of consumer driven quotes. Allowing fans to express their extreme love and desires or rather being “downbad” for a pepper in absurd remarks, will help bring in more engagement and why 23 flavors in a can is superior to all drinks.