MESO INSECTO FESTIVAL

INTEGRATED BRANDING

Insects were considered a vital source of nutrition and culturally significant in pre-Hispanic cultures. At Meso Insecto Festival, attendees will learn about the ancient pre-Hispanic traditions of insect consumption, health benefits, and environmental sustainability. The ad campaign utilizes hand-carved Lino prints of insects and plants done in a rough, textured geometric form and overlaying typography. The use of cream and green colors emphasis sustainability meanwhile striving to destigmatize insect eating as primitive and disgusting after western modernization.